Bay MP’s back premium US wine strategy for Wines
June 3, 2010
A cross-government strategy to support and promote the New Zealand wine industry, including a $1.2 million push into the United States market, was announced last night at Parliament by Economic Development Minister Gerry Brownlee.
Local MPs Craig Foss and Chris Tremain are rapt at the launch of the strategy.
“This will add confidence to the Hawke’s Bay wine industry” said Chris Tremain. “This means that premium Hawke’s Bay wine will be pushed into the United States.”
Craig Foss said “Wine is one of New Zealand’s fastest growing export sectors ;only a decade ago the trade was worth little more than $100 million a year. Today wine exports are worth more than $1 billion to the economy. Hawke’s Bay wine is part of this and we intend to ensure that we are in the front of the queue.”
Chris said “ Hawke’s Bay will host significant wine festivals and wine events during the Rugby World Cup. These events are: Taste Hawke’s Bay; Hawke’s Bay - Wine, Dine, Divine; Daily Hawke’s Bay Wine Tasting Adventure. All innovative measures that push what we know to be good.”
“During the RWC International media will be targeted to showcase our wine and wine experience” said Craig. “Already we have our nose out in front and we will continue to champion wines from “The Bay”. “Th is US initiative is the first in a package of measures to help the industry build markets and maintain its premium branding.
“We will do all we can to promote Hawkes Bay wines after all Hawke’s Bay is indeed “Wine Country” “said the MPs
