Our wine to China – a developing market
June 28, 2010
‘Developing new markets for our Wine is a very high priority,’ said Tukituki MP Craig Foss, ‘and China is one such significant market.’
In 2009 New Zealand wine exports to China were worth $14.2 million or 1.4 per cent of all our wine exports.
‘We know China is a challenging market to break into,’ said Mr. Tremain. ‘There is distribution, logistic and regulatory issues however we believe with support our chances of success are greatly enhanced; and there is massive room for growth.’
The Government is allocating up to $200,000 to support detailed analysis of the market and its consumer preferences. There will also be the development of a New Zealand wine strategy for this market.
‘China is one of our fastest growing trading partners and we believe it to be a very important and extremely exciting developing market for our wines; the potential is enormous, said Mr. Tremain.
‘The support given by the Government to help our wine industry better understand this market has the capability of paying huge dividends, “said Mr. Foss
